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YOUR KEY TO SUCCESS! |

Patrick Reilly
Immediate Past President, WA-SSA and President & CEO of Urban Self Storage, Inc, speaking on the “State of the WA Self Storage Industry: Entering the Next Chapter—AI, Automation, and the Evolution of Self Storage”.
State of WA Self Storage Industry_ P Reilly.pdf
Matthew Gardner
Matthew Gardner is widely recognized as being one of the foremost real estate economists in the country and speaks to more than 75 groups per year where he offers his opinions regarding economic and housing markets condition.
In addition to his speaking engagements, Matthew sits on the Washington State Governors Council of Economic Advisors and is an Advisory Board Member at the Runstad Department of Real Estate at the University of Washington where he also lectures in real estate economics.
Matthew’s economic forecasts are used by the Federal Reserve Bank of Philadelphia, and his housing forecasts are used by Reuters (Roy-turz) in their U.S.
Housing Market forecast and by Fannie Mae in their National Home Price Expectation Survey.
Matthew received his undergraduate degree in economics from St. Johns College, Oxford, and he holds graduate degrees in economics and econometrics from the London School of Economics.
Recognitions that he has received include being chosen as the 2022 Partner of the Year by the Seattle-King County Realtors Association, and as the 2023 Partner of the Year by the Washington Realtors Association. He was also voted Industry MVP by the readers of the Seattle Agents Magazine.
Darby Bozeman
Darby Bozeman is the Community Manager for Storage Academy at StoragePug. StoragePug’s self storage websites help facilities attract more customers and rent more units.
Every day, Darby talks to operators around the country about their website and marketing needs. She loves providing support and guidance to owners and managers, especially those who are just getting started in the storage business!
With a background in education, Darby is still a teacher at heart, and she is passionate about connecting with people and helping them succeed.

Joe Doherty
Joe Doherty is SSA’s SVP, Chief Legal & Legislative Officer. In conjunction with SSA-affiliated state associations, he has led successful legislative initiatives in close to 40 states. SSA’s legislative efforts focus on modernizing self storage lien laws, providing for simplified licensing to sell tenant insurance, and defeating legislation harmful to the storage industry.
He is lead state government relations for the self storage industry. Has successfully lead initiatives to modernize state self storage lien laws and to authorize insurance licensing for self storage operators. Joe also serves as the association's first in-house counsel and corporate secretary.
Joe has a J.D., summa cum laude, from Villanova University School of Law and B.A. in History from Emory University. Joe, his wife Christa, and their five children live in the Mount Vernon section of Fairfax County, Virginia.
National Legislative Update_J Doherty.pdf

Jorge Becerra
Jorge Becerra is a Business Development Manager with more than ten years of experience helping self storage owners and operators plan, implement, and optimize technology across their portfolios. In his role, he works closely with operators of all sizes to evaluate site performance, build business cases for new technology investments, and develop practical technology infrastructure strategies that align with real-world operating conditions.
His core competencies include business performance improvement, client needs, customer experience, and quality and value optimization. Jorge regularly collaborates with multi-site operators and development teams to plan resources, align technology with growth goals, and improve day-to-day operations through more efficient, connected systems.
Drawing on this hands-on experience, he brings a practical, operator-focused perspective to discussions around technology infrastructure, automation, and the evolving expectations of today’s storage tenants.
Driving Success with Data_J Becerra.pdf

Carlos Kaslow
Carlos Kaslow is a California attorney and serves as the General Counsel to the Self Storage Association. He is the editor of the Self Storage Legal Review, the SSA's legal periodical. He is a founding partner of the Self Storage Legal Network; the industry's only telephone and e-mail legal information service.
Carlos has provided legal consulting services to several of the largest
U.S. self storage operators and provides the national and state
self storage associations with legal and drafting assistance on lien law reform
bills. He has written numerous articles on legal and insurance issues
confronting the self storage industry for the SSA Globe and other industry
publications. He is the co-author of the Rental Agreement Handbook, the Self
Storage Association's state annotated lien manual series and The Best of the
Self Storage Legal Network: Answers to the 75 Most Frequently Asked Legal
Questions on the Self Storage Business.
He also co-writes a column in the SSA Globe magazine and teaches online legal seminars for the SSA Online University.
Lawsuits Regulations What you need to know C Kaslow.pdf